SEO, GEO and AEO for estate agencies, Google, AI answers and generative search.
Search Engine Optimisation
Rank for high-intent local searches. Structured location and property pages designed to rank for things like “houses for sale in [area]”. Still where most of the volume and most of the instructions are.
- Indexable URLs
- Search pages Google can read
- Mapped to real demand
Answer Engine Optimisation
Be the agency ChatGPT, Gemini and Copilot name when someone asks them directly. Small volume, unusually high intent, people ask assistants what they used to ask a friend.
- Answer-ready content
- Entity & location
- Built for retrieval
Generative Engine Optimisation
Appear inside AI-generated summaries rather than in the links beneath them. Early, thinly contested, and built on the same foundations as the other two.
- AI overviews
- Authority signals
- Cross-platform presence
AI SEO
The combined programme, for agencies who want the whole of the above run as one thing, with AI in the production as well as the strategy. Letting agencies have their own version at letting agent SEO.
- One strategy
- One report
- One team
They share foundations, which is why we run them together, but they are not the same job, and an agency that only does the first one is now visible in one place out of three.
| SEOA place in the list | AEOBeing the cited source | GEOBeing inside the summary | |
|---|---|---|---|
| What it competes for | A position among ten results for a query like houses for sale in [area] | Being one of the two or three agencies an assistant names when asked directly | Presence inside an AI-generated summary rather than the links beneath it |
| What the visitor sees | A list. They choose, and they can still choose you at number four. | An answer. There is no page two and no credit for eleventh place. | A summary that often answers the question, so the click never happens. |
| What decides it | Crawlable structure, pages that deserve to rank, local signals, authority over time. | Questions answered plainly, consistent business identity, schema, corroboration off your own site. | Clear claims early on the page, unambiguous entities, agreement across sources. |
| Where it stands today | Still where most of the volume and almost all of the instructions are. | Small volume, unusually high intent, people ask assistants what they used to ask a friend. | Early, thinly contested, and built on the same foundations as the other two. |
Clean, indexable URLs and search pages built for Google rather than hidden behind a filter, mapped to the demand that actually exists in your patch.
- Didsbury#12#2
- Chorlton#8#1
- M20#15#3
- Sale#9#4
Illustrative. Positions are examples, not client data.
Coverage varies by query type. Knowing which of your terms already trigger a generated summary tells you where this work pays and where classic ranking is still the whole game.
- Blue links
- Snippets
- AI Overviewswe are here
- Agentic search
We run the questions your buyers and vendors actually ask across each of them, recording whether you are named, which page was cited, and who was named instead.
ChatGPT
Gemini
Copilot
Claude
We drive enquiries.Not traffic.
Getting your website visible is only the first step. What really matters is turning it into a consistent, reliable pipeline of high-quality leads for your estate agency.
Discovery call
We look at what you rank for now, what the agencies you compete with rank for, and where the gap is. No obligation, and you keep the findings either way.
Audit and plan
Technical, content and visibility gaps mapped against the searches actually happening in your patch, and in AI assistants, which behave differently to Google.
Build and fix
Location pages, schema, site speed, the property search itself. Whatever is holding rankings or conversion back gets fixed before anything new is added.
Run and report
Content, listings and social output each month, reported against your own Search Console and GA4, not a dashboard of numbers that flatter us.
How SEO, AEO and GEO differ, and how they fit together.
A no-strings call to look at what you rank for now, what your competitors rank for, and what the gap is worth in instructions.