Rank for the searches that generate valuations, viewings and instructions.
/propertiesA crawler cannot press your filter buttons. Every local search you should be winning has nothing of yours to find.
/houses-for-sale/didsbury/houses-for-sale/chorlton/flats-for-sale/m20/houses-for-sale/sale/new-homes/didsburyThe same inventory, as URLs that can each rank, each be linked to, and each answer a search someone is typing.
Dedicated, indexable pages built around real local search demand, written about the area, not templated from a list of place names.
Illustrative. Positions are examples, not client data.
Speed, structure and crawlability. Content published onto a site search engines struggle to read is content wasted, so this comes first, every time.
Crawlability, indexation, Core Web Vitals, structured data, and the property search architecture itself, which is where almost all of the opportunity is hiding.
A page for every area you want instructions from, written about the area rather than templated from a list of place names.
Unique titles and descriptions, headings that match the question being asked, and internal linking with anchors that describe where they go.
Area guides, market commentary, and the questions vendors ask each other before they instruct anyone.
Google Business Profile, citations and review signals, where a large share of estate agent search actually resolves, and where most agencies have never looked.
Digital PR, local partnerships and the property press. The slow part, and the part that holds a position once you have it.
Against a baseline agreed at the start, in enquiries as well as positions. Every plan is scoped around coverage rather than sold as a fixed tier.
"houses for sale in [area]" is the query a vendor runs while they are still deciding who to instruct. It is local, it repeats every month, and it needs a page to land on.
"estate agents near me" resolves locally and it resolves fast. Google Business Profile, citations and reviews decide it as much as the website does.
"[area] property market" is someone six months out. Answer it well and you are the name they already know when they are ready.
Landlord and vendor questions about fees, timings and what a property will achieve. Low volume, high intent, and in most towns almost entirely uncontested.
Increasingly the shortlist is drawn before a results page is ever opened. The pages that get cited are overwhelmingly the pages that already rank.
Illustrative. The competing agencies and the positions are invented; the portals are real and are not the target.
We look at what you rank for now, what the agencies you compete with rank for, and where the gap is. No obligation, and you keep the findings either way.
Technical, content and visibility gaps mapped against the searches actually happening in your patch, and in AI assistants, which behave differently to Google.
Location pages, schema, site speed, the property search itself. Whatever is holding rankings or conversion back gets fixed before anything new is added.
Content, listings and social output each month, reported against your own Search Console and GA4, not a dashboard of numbers that flatter us.
What agency owners ask before they commit to a search programme.
A no-strings call to look at what you rank for now, what your competitors rank for, and what the gap is worth in instructions.