Every agency we take on sells or lets property. That constraint is the whole reason the work is any good.
Estate Online is the estate agency arm of Platinum78 Digital Ltd, a UK company registered at 45 Fitzroy Street, Fitzrovia, London W1T 6EB. We build websites, run search and AI visibility programmes, and produce ongoing marketing for estate and letting agencies in the UK, Dubai, Spain and Portugal.
A generalist agency picking up a property client has to learn, on your budget, why a filtered property search is invisible to Google, why a vendor's decision runs on a six-month timeline, and why the searches worth winning are the ones with fifty a month behind them rather than five thousand. We start from those facts.
It also means we can say no. If an agency needs something we do not think will work, a market page in a language its buyers do not search in, a term we do not believe is winnable, we would rather say that at the start than bill for it for a year.
We build and maintain estate agency websites across the UK and Europe, plus a template range you can browse on the website design page. Marbella Homes, Portugal Property Hub, Fiesta Properties and Cityscape are all live sites, not mockups.
Alongside that we run search and AI visibility programmes, and we build the tooling ourselves: Jade for marketing production, and the visibility and competitor analysis tools we use to scope engagements before anyone signs anything.
Selected client outcomes are collected on the results page. We would rather show a small number of engagements in detail than a wall of logos.
Almost every agency we meet is working from an assumption about its own visibility that turns out to be wrong. What ranks, what does not, what AI assistants say about your area, and what your competitors have quietly built, all of it observable, all of it checkable by you.
The sequence rarely changes. Technical foundations first, because content published onto a site search engines struggle to read is content wasted. Then the pages that carry commercial intent. Then depth and authority, which is the slow part and the part that holds a position once you have it.
Against a baseline agreed at the start. Rankings that do not turn into valuations are a vanity metric, and we would rather have the awkward conversation early than present a chart nobody can act on.
The United Kingdom is the core of the business. Beyond it we work in Dubai and the UAE, where demand is English-language and organised by community rather than town; in Spain, where the demand is Spanish-language and an English page simply will not find it; and in Portugal, where the opportunity is the international buyer researching the Algarve in English rather than the thin domestic market.
We do not run the same page through a translation tool and call it a market entry. Each market gets content in the language its buyers actually search in, or it does not get built.
Platinum78 Digital Ltd, 45 Fitzroy Street, Fitzrovia, London W1T 6EB. Dubai office: Building A1, Dubai Digital Park, Dubai Silicon Oasis, Dubai, UAE.
A no-strings call to look at what you rank for now, what your competitors rank for, and what the gap is worth in instructions.