Be the agency AI platforms recommend when buyers and sellers ask for help.
Where search engine optimisation competes for a position in a list of links, answer engine optimisation competes to be read, trusted and quoted inside the answer itself.
The difference matters because of what happens to the click. When a vendor asks ChatGPT which estate agents in their town are worth speaking to, they are not shown ten results to evaluate. They are given two or three names. Either your agency is one of them or, as far as that conversation is concerned, your agency does not exist. There is no page two to be on.
AEO sits alongside generative engine optimisation, which is concerned with appearing inside AI-generated summaries rather than being the cited source behind them. We run both under one search visibility strategy, on top of the SEO foundations that both depend on.
is now a good time to sell a house in altrincham?
AnsweredPrices in Altrincham have held steadier than the wider Greater Manchester market this year, with family houses near the grammar catchments moving fastest. Stock is tight, which favours sellers of three- and four-bed homes.
This summary draws on a market update published by Fairhurst & Co, a local agency that reports monthly transaction data for the WA14 and WA15 postcodes.
- fairhurst.example/wa14-market
- monthly market update
- Land Registry
- price paid data
- Altrincham Today
- local coverage
Nobody asked about an agency here, they asked about the market. The agency that publishes the answer gets named anyway, which is the whole of AEO in one example. Fairhurst & Co is invented.
See how this differs from GEOBe the answer
When someone asks an assistant "who are the best estate agents in [area]?", the reply names two or three agencies. This is the work of being one of them.
- Answer-ready structure
- Entity & location
- Built for retrieval
Structured for machines
AI platforms do not browse websites, they extract from them. We format your content so a clean claim can be lifted out of it and attributed.
- Schema markup
- FAQ & how-to
- Entity relationships
Across every platform
Answer engines are not just ChatGPT. We track what each of them says about your area on a schedule, and who they name when they do not name you.
- ChatGPT
- Gemini
- Copilot
- Claude
Schema is how you remove the ambiguity about who and where you are. An assistant naming a business is making a reputational bet, and it makes that bet on the businesses it can verify.
@type: LocalBusinessname · address · telephone@type: FAQPagequestion · acceptedAnswer@type: BreadcrumbListitemListElement · positionWe take the questions your buyers and vendors actually ask and run them across the major assistants, recording whether you are named, which page was cited, and who was named instead.
ChatGPT
Gemini
Copilot
Claude
The first step is measurement, because almost no agency knows where it currently stands. That baseline usually reveals the same two problems. The first is inconsistency: a different business name, address or phone number across your site, Google Business Profile and the directories, which is enough on its own to make a model hedge rather than recommend.
The second is that nothing on the site answers the question in a form anything can quote, the information exists, spread across a services page and an about page, but never stated plainly in one place.
From there the work is unglamorous and effective. Fix the entity signals so every source agrees on who you are. Restructure the pages that should be answering questions so they answer them in the first two sentences. Add the schema that ties people, places, services and reviews together. Then build the corroboration.
Straight answers about what AEO is and what it can and cannot do.
A no-strings call to look at what you rank for now, what your competitors rank for, and what the gap is worth in instructions.