Be inside the AI-generated results where the next generation of buyers and sellers decide.
The commercial argument for it is simple and slightly uncomfortable. When a generated summary answers the question at the top of the page, a large share of the clicks that would once have reached a website never happen. The search still occurred, the demand was still real, and the visibility went to whoever was named in the summary.
Winning that placement is less about keywords than about being unambiguous. Generative systems assemble answers from sources they can parse and corroborate, which rewards clear structure, explicit statements of fact, consistent identity across the web, and demonstrable experience of the specific place you claim to know.
GEO's close relative is answer engine optimisation, which focuses on being the cited source behind an assistant's answer. Both sit under search visibility and both rest on the same SEO foundations, the pages that get pulled into generated answers are overwhelmingly the pages that already rank.
what are estate agent fees in the uk?
AnsweredMost UK estate agents charge between 1% and 1.5% of the sale price plus VAT for a sole agency agreement, with multi-agency arrangements typically higher. Online-only agents charge a fixed fee instead, usually between £900 and £1,500.
Fees are negotiable, and are often reduced for higher-value properties.
Nobody clicked anything. The question was answered, the portals and the consumer sites supplied the answer, and every agency in the country was absent from a search about their own pricing. That gap is what GEO is for.
How we close that gapGoogle's AI Overviews, Bing Copilot and Perplexity are replacing the list of blue links. This is the work of being represented inside the generated answer rather than beneath it.
Generative engines weight sources that agree with each other. A claim that appears only on your own website is weaker than the same claim reflected in reviews, local press and directories.
Search is moving from links to answers, and it is still moving. The programme is monitored and re-scoped as coverage changes, rather than set once.
Coverage varies enormously by query type: informational property questions almost always trigger a generated summary, while transactional local searches often still do not. Knowing which of your terms are affected tells you where this work pays.
It is the same E-E-A-T argument search has been making for years, with far less tolerance for vagueness.
Demonstrable knowledge of the specific place you claim to cover.
Claims stated plainly and early, in language that matches the question.
Corroboration off your own site, reviews, press, directories.
One consistent identity everywhere a machine can check it.
We start by finding out where AI-generated results already appear for the searches that matter to you.
Then we make your pages easy to assemble an answer from. That means leading with the claim rather than building up to it, using headings that match the question being asked, keeping facts in the text rather than only in images, and adding the structured data that removes any ambiguity about who and where you are.
The last part is the one most agencies skip: corroboration. Generative systems weight sources that agree with each other, so a claim about your agency that appears only on your own website is weaker than the same claim reflected in reviews, local press, directories and partner sites. Building that agreement is slower than editing a page, and it is the part competitors find hardest to copy.
What GEO is, how it differs from AEO, and whether it is worth doing yet.
A no-strings call to look at what you rank for now, what your competitors rank for, and what the gap is worth in instructions.